I help out with promotional materials for P.S. 316’s theater department. It’s a pro-bono situation and I get more creative control than I do working on most other projects, so I’m really into it. This particular project is for the school’s production of Disney’s Frozen.
Logo and Characters
When you look at a snowflake under a microscope, it has a very fractal appearance. I worked with a grid to create a logo and characters that adhered to that look and feel. I wanted this production of Frozen to have a unique identity separate from what Disney already did.
The same grid that I used for the logo and characters also informed an illustration for the castle that is Anna's home in Frozen. It worked really well for a poster promoting the production.
The school didn't have the time and resources to offer e-ticketing options, but I designed what that could look like anyway. Hopefully we can pull this off for one of their shows in the future.
Ice Cream Cups
What do you serve at an elementary school's production of Frozen besides ice cream? Seemed like a no-brainer.