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True Colors

The Cyndi Lauper-backed True Colors Fund wanted to update their brand. They felt that the word “fund” was confusing because they are not a fund but a non-profit that helps homeless LGBTQ teens find housing.

In evoking both a staircase and a precious gem, this logo concept for True Colors speaks to the value of diversity, a united community, and of rising up out of homelessness.

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